{"id":1707,"date":"2025-10-02T18:07:55","date_gmt":"2025-10-02T16:07:55","guid":{"rendered":"https:\/\/cooperative-cvm.fr\/agence\/?post_type=project&#038;p=1707"},"modified":"2025-10-02T18:23:18","modified_gmt":"2025-10-02T16:23:18","slug":"infographie-et-reseaux-sociaux-duo-gagnant","status":"publish","type":"project","link":"https:\/\/cooperative-cvm.fr\/agence\/realisations\/infographie-et-reseaux-sociaux-duo-gagnant\/","title":{"rendered":"Infographie et r\u00e9seaux sociaux : duo gagnant"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans un contexte de changement majeur avec l\u2019arriv\u00e9e du <strong>nouveau contrat collectif de la SNCF<\/strong>, la <strong><a href=\"https:\/\/mutuellemcrn.fr\/\" title=\"\">Mutuelle Compl\u00e9mentaire Retraite des cheminots<\/a> (MCRN)<\/strong> a choisi de miser sur la <strong>p\u00e9dagogie et la transparence<\/strong>. L&rsquo;Agence<strong> CVM<\/strong>, a con\u00e7u une <strong>infographie<\/strong> afin d\u2019aider les adh\u00e9rents \u00e0 mieux comprendre ce contrat et \u00e0 r\u00e9affirmer leur confiance dans leur mutuelle historique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1500\" height=\"1059\" src=\"https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2025\/10\/infographie-communication-digitale-agence-cvm-responsable.jpg\" alt=\"\" class=\"wp-image-1708\" srcset=\"https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2025\/10\/infographie-communication-digitale-agence-cvm-responsable.jpg 1500w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2025\/10\/infographie-communication-digitale-agence-cvm-responsable-720x508.jpg 720w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2025\/10\/infographie-communication-digitale-agence-cvm-responsable-1250x883.jpg 1250w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2025\/10\/infographie-communication-digitale-agence-cvm-responsable-825x582.jpg 825w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2025\/10\/infographie-communication-digitale-agence-cvm-responsable-850x600.jpg 850w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2025\/10\/infographie-communication-digitale-agence-cvm-responsable-561x396.jpg 561w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019infographie : un outil de communication au service des adh\u00e9rents<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019information en mati\u00e8re de sant\u00e9 et de pr\u00e9voyance est souvent complexe. Pour la rendre plus lisible, la MCRN a opt\u00e9 pour un support visuel synth\u00e9tique et accessible : une <strong>infographie claire et didactique<\/strong>.<br>Elle met en avant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>les principales \u00e9volutions du <strong>contrat collectif SNCF<\/strong>,<\/li>\n\n\n\n<li>les avantages sp\u00e9cifiques pour les adh\u00e9rents,<\/li>\n\n\n\n<li>et la valeur ajout\u00e9e de rester fid\u00e8le \u00e0 une <strong>mutuelle ancr\u00e9e dans l\u2019histoire cheminote<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Une d\u00e9clinaison digitale sur LinkedIn pour toucher et mobiliser<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Parce que la communication passe aussi par les r\u00e9seaux sociaux, l\u2019infographie a \u00e9t\u00e9 adapt\u00e9e pour une diffusion sur <strong>LinkedIn<\/strong>. Cette d\u00e9marche permet de :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>renforcer la visibilit\u00e9 de la MCRN aupr\u00e8s de ses adh\u00e9rents et partenaires,<\/li>\n\n\n\n<li>rappeler son r\u00f4le essentiel dans l\u2019accompagnement des cheminots,<\/li>\n\n\n\n<li>et valoriser son positionnement unique de <strong>mutuelle solidaire et engag\u00e9e<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00e9couvrez aussi l&rsquo;<a href=\"https:\/\/cooperative-cvm.fr\/agence\/realisations\/infographie-sur-les-cotisations-mutualistes\/\" title=\"\">infographie sur les cotisations mutualistes<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un contexte de changement majeur avec l\u2019arriv\u00e9e du nouveau contrat collectif de la SNCF, la Mutuelle Compl\u00e9mentaire Retraite des cheminots (MCRN) a choisi de miser sur la p\u00e9dagogie et la transparence. L&rsquo;Agence CVM, a con\u00e7u une infographie afin d\u2019aider les adh\u00e9rents \u00e0 mieux comprendre ce contrat et \u00e0 r\u00e9affirmer leur confiance dans leur mutuelle [&hellip;]<\/p>\n","protected":false},"featured_media":1708,"template":"","project-category":[23,9,24,6],"class_list":["post-1707","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-conseil","project-category-digital","project-category-graphisme","project-category-print"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"L\u2019infographie rend l\u2019information plus accessible et percutante. 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