{"id":244,"date":"2021-12-15T14:37:44","date_gmt":"2021-12-15T13:37:44","guid":{"rendered":"https:\/\/boring-bell.62-210-145-80.plesk.page\/agence\/?post_type=project&#038;p=244"},"modified":"2023-10-30T11:19:06","modified_gmt":"2023-10-30T10:19:06","slug":"carte-de-voeux-2021-pour-la-mfa","status":"publish","type":"project","link":"https:\/\/cooperative-cvm.fr\/agence\/realisations\/carte-de-voeux-2021-pour-la-mfa\/","title":{"rendered":"Carte de v\u0153ux anim\u00e9e  : comment cr\u00e9er des v\u0153ux originaux ?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Des cartes de v\u0153ux multisupports&nbsp;et personnalisables<\/h2>\n\n\n\n<p>Lors de sa commande, la Mutuelle Fraternelle d\u2019Assurances nous a demand\u00e9 de travailler \u00e0 une\u00a0<strong>carte de v\u0153ux anim\u00e9e<\/strong>\u00a0h\u00e9berg\u00e9e sur une\u00a0<strong><em>landing<\/em> <em>page<\/em><\/strong>. En effet, ses v\u0153ux devaient \u00eatre envoy\u00e9s par e-mail et SMS. La vid\u00e9o cr\u00e9\u00e9e serait ensuite h\u00e9berg\u00e9e sur la <em>landing page<\/em>, qui accueillerait les v\u0153ux du Pr\u00e9sident-Directeur g\u00e9n\u00e9ral de la MFA. Ainsi, il convenait de trouver une\u00a0<strong>identit\u00e9<\/strong>\u00a0<strong>festive<\/strong> qui transmettrait le message et les valeurs de la MFA sur plusieurs supports.\u00a0 <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La cr\u00e9ation du \u00ab\u00a0train des mots\u00a0\u00bb v\u00e9hiculant les v\u0153ux <\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1701\" height=\"751\" src=\"https:\/\/boring-bell.62-210-145-80.plesk.page\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_2-cartemfa.png\" alt=\"Premi\u00e8res planches de la carte de v\u0153ux vid\u00e9o de la MFA pour 2021\" class=\"wp-image-248\" srcset=\"https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_2-cartemfa.png 1701w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_2-cartemfa-1536x678.png 1536w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_2-cartemfa-1250x552.png 1250w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_2-cartemfa-825x364.png 825w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_2-cartemfa-850x375.png 850w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_2-cartemfa-561x248.png 561w\" sizes=\"auto, (max-width: 1701px) 100vw, 1701px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1701\" height=\"751\" src=\"https:\/\/boring-bell.62-210-145-80.plesk.page\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_3-cartemfa.png\" alt=\"Troisi\u00e8me planche de la carte des v\u0153ux vid\u00e9o de la MFA pour 2021\" class=\"wp-image-249\" srcset=\"https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_3-cartemfa.png 1701w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_3-cartemfa-1536x678.png 1536w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_3-cartemfa-1250x552.png 1250w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_3-cartemfa-825x364.png 825w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_3-cartemfa-850x375.png 850w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_3-cartemfa-561x248.png 561w\" sizes=\"auto, (max-width: 1701px) 100vw, 1701px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1701\" height=\"751\" src=\"https:\/\/boring-bell.62-210-145-80.plesk.page\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_4-cartemfa-2.png\" alt=\"Derni\u00e8res planches de la carte de v\u0153ux vid\u00e9o de la MFA pour 2021\" class=\"wp-image-264\" srcset=\"https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_4-cartemfa-2.png 1701w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_4-cartemfa-2-1536x678.png 1536w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_4-cartemfa-2-1250x552.png 1250w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_4-cartemfa-2-825x364.png 825w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_4-cartemfa-2-850x375.png 850w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_4-cartemfa-2-561x248.png 561w\" sizes=\"auto, (max-width: 1701px) 100vw, 1701px\" \/><\/figure>\n\n\n\n<p>Apr\u00e8s plusieurs propositions d\u2019id\u00e9es, le client a opt\u00e9 pour la cr\u00e9ation d\u2019un \u00ab\u00a0train des mots\u00a0\u00bb. Les valeurs de la <a href=\"https:\/\/mfa.fr\/\" target=\"_blank\" rel=\"noopener\" title=\"MFA\">MFA<\/a> apparaissent au fur \u00e0 mesure et chaque mot permet au taxi d&rsquo;avancer. Par ailleurs, le paysage change pour illustrer la pr\u00e9sence de la soci\u00e9t\u00e9 d&rsquo;assurance mutuelle dans la France enti\u00e8re. Une fois le storyboard termin\u00e9, nous avons finalis\u00e9 les planches avec notre graphiste. Nous sommes pass\u00e9\u00b7es \u00e0 la\u00a0<strong>cr\u00e9ation de la vid\u00e9o<\/strong>\u00a0gr\u00e2ce \u00e0 notre motion designer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9ation et publication des v\u0153ux sur une <em>landing page<\/em><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1701\" height=\"751\" src=\"https:\/\/boring-bell.62-210-145-80.plesk.page\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_1-cartemfa-1.png\" alt=\"Illustration de la landing page ayant accueilli la carte de v\u0153ux vid\u00e9o de la MFA pour 2021\" class=\"wp-image-253\" srcset=\"https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_1-cartemfa-1.png 1701w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_1-cartemfa-1-1536x678.png 1536w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_1-cartemfa-1-1250x552.png 1250w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_1-cartemfa-1-825x364.png 825w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_1-cartemfa-1-850x375.png 850w, https:\/\/cooperative-cvm.fr\/agence\/wp-content\/uploads\/sites\/2\/2021\/12\/1700x750_1-cartemfa-1-561x248.png 561w\" sizes=\"auto, (max-width: 1701px) 100vw, 1701px\" \/><\/figure>\n\n\n\n<p>Cette vid\u00e9o vient appuyer les v\u0153ux \u00e9crits du Pr\u00e9sident-Directeur g\u00e9n\u00e9ral. Nous avons donc propos\u00e9 de mettre en place une\u00a0<strong><em>landing page<\/em><\/strong>\u00a0aux couleurs de la MFA pour accueillir les deux. Cette derni\u00e8re a \u00e9t\u00e9 mise en ligne d\u00e8s la premi\u00e8re semaine de janvier 2021.\u00a0<\/p>\n\n\n<div class=\"video-embed\">\n\n    <iframe class=\"no-lazy\"\n          title=\"V\u0153ux 2021 de la MFA\"\n          data-cookie-lazy-src=\"https:\/\/www.youtube-nocookie.com\/embed\/3oKjo7oUgLg\"\n          data-cookie-consent=\"marketing\"\n          frameborder=\"0\"\n          allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture\"\n          allowfullscreen\n  ><\/iframe>\n  <div class=\"video-embed__cookie-alert cookieconsent-optout-marketing\">\n    <div>Veuillez <a href=\"javascript:Cookiebot.renew()\">accepter les cookies marketing<\/a> pour regarder cette vid\u00e9o.<\/div>\n  <\/div>\n  \n  \n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Distribution et statistiques\u00a0des v\u0153ux vid\u00e9o<\/h2>\n\n\n\n<p>Cette <em>landing page<\/em> a \u00e9t\u00e9 appuy\u00e9e par un syst\u00e8me de mailing et d\u2019envoi SMS dans le but de diriger les soci\u00e9taires vers la page.\u00a0De plus, nous avons aussi mis en place une redirection vers le site de la MFA et vers leurs r\u00e9seaux sociaux.<\/p>\n\n\n\n<p>La page a ainsi totalis\u00e9\u00a0<strong>8 000 internautes<\/strong>\u00a0environ en trois semaines. <\/p>\n\n\n\n<p>Cette\u00a0<strong>carte anim\u00e9e<\/strong>\u00a0annonce donc la nouvelle ann\u00e9e en raffermissant la volont\u00e9 et les valeurs de la soci\u00e9t\u00e9 d&rsquo;assurance mutuelle. Elle transmet, ainsi, les engagements de la MFA en soulignant une dynamique de solidarit\u00e9 forte.\u00a0\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les autres cartes de v\u0153ux de l&rsquo;Agence CVM pour l&rsquo;ann\u00e9e 2021 <\/h2>\n\n\n\n<p>La carte de la MFA \u00e9tait une <a href=\"https:\/\/boring-bell.62-210-145-80.plesk.page\/agence\/realisations\/?cvm-page=1&amp;cvm-category=16\">r\u00e9alisation vid\u00e9o<\/a>. Toutefois, d&rsquo;autres clients ont pr\u00e9f\u00e9r\u00e9 des r\u00e9alisations plus simples et classiques au <a href=\"https:\/\/boring-bell.62-210-145-80.plesk.page\/agence\/realisations\/?cvm-page=1&amp;cvm-category=6\">format <\/a><em><a href=\"https:\/\/boring-bell.62-210-145-80.plesk.page\/agence\/realisations\/?cvm-page=1&amp;cvm-category=6\">print<\/a><\/em>. C&rsquo;est le cas, par exemple, de l&rsquo;<a href=\"https:\/\/boring-bell.62-210-145-80.plesk.page\/agence\/realisations\/carte-de-voeux-2021-lhopital-saint-jean\/\">H\u00f4pital Saint-Jean des Gr\u00e9sillons<\/a> qui nous a demand\u00e9 de r\u00e9aliser une carte de v\u0153ux papier. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vous voulez commander vos cartes pour l&rsquo;ann\u00e9e prochaine ? <\/strong><\/h2>\n\n\n\n<p>Prenez contact avec nous. Nous serons ravi\u00b7es d&rsquo;imaginer votre prochaine carte de v\u0153ux avec vous\u00a0!<\/p>\n\n\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f133-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"133\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/agence\/wp-json\/wp\/v2\/project\/244#wpcf7-f133-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"133\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f133-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"fields-wrapper\">\n\t<div class=\"field sm:u-w-1\/2\">\n\t\t<p><label class=\"label\" for=\"last-name\">Nom<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"last-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required input-classic\" id=\"last-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last-name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"field sm:u-w-1\/2\">\n\t\t<p><label class=\"label\" for=\"email\">Email<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email input-classic\" id=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"field\">\n\t\t<p><label class=\"label\" for=\"message\">Message<\/label><span class=\"wpcf7-form-control-wrap\" data-name=\"message\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required textarea\" id=\"message\" aria-required=\"true\" aria-invalid=\"false\" name=\"message\"><\/textarea><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"field\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"rgpd\"><span class=\"wpcf7-form-control wpcf7-checkbox wpcf7-validates-as-required\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"rgpd[]\" value=\"J&#039;accepte que mes donn\u00e9es soient utilis\u00e9es par la Coop\u00e9rative CVM\" \/><span class=\"wpcf7-list-item-label\">J&#039;accepte que mes donn\u00e9es soient utilis\u00e9es par la Coop\u00e9rative CVM<\/span><\/label><\/span><\/span><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"field\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"hcap-cf7\">\t\t<input\n\t\t\t\ttype=\"hidden\"\n\t\t\t\tclass=\"hcaptcha-widget-id\"\n\t\t\t\tname=\"hcaptcha-widget-id\"\n\t\t\t\tvalue=\"eyJzb3VyY2UiOlsiY29udGFjdC1mb3JtLTdcL3dwLWNvbnRhY3QtZm9ybS03LnBocCJdLCJmb3JtX2lkIjoxMzN9-e9248a366c121b788ec22b7220d145a6\">\n\t\t\t\t<span id=\"hcap_cf7-69d1ceb333f110.77544119\" class=\"wpcf7-form-control h-captcha \"\n\t\t\tdata-sitekey=\"615e7a15-6ce0-4a7e-a698-6edd3b4cc054\"\n\t\t\tdata-theme=\"light\"\n\t\t\tdata-size=\"normal\"\n\t\t\tdata-auto=\"true\"\n\t\t\tdata-ajax=\"false\"\n\t\t\tdata-force=\"true\">\n\t\t<\/span>\n\t\t<input type=\"hidden\" id=\"_wpnonce\" name=\"_wpnonce\" value=\"3b24169e54\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/agence\/wp-json\/wp\/v2\/project\/244\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"field u-flex u-justify-center u-items-center\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner btn\" type=\"submit\" value=\"Envoyer\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Pour la nouvelle ann\u00e9e 2021, la\u00a0Mutuelle Fraternelle d\u2019Assurance\u00a0a opt\u00e9 pour une\u00a0carte de v\u0153ux\u00a0en vid\u00e9o h\u00e9berg\u00e9e sur une landing page.<\/p>\n","protected":false},"featured_media":245,"template":"","project-category":[24,16],"class_list":["post-244","project","type-project","status-publish","has-post-thumbnail","hentry","project-category-graphisme","project-category-video"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/cooperative-cvm.fr\/agence\/wp-json\/wp\/v2\/project\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cooperative-cvm.fr\/agence\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/cooperative-cvm.fr\/agence\/wp-json\/wp\/v2\/types\/project"}],"version-history":[{"count":81,"href":"https:\/\/cooperative-cvm.fr\/agence\/wp-json\/wp\/v2\/project\/244\/revisions"}],"predecessor-version":[{"id":1460,"href":"https:\/\/cooperative-cvm.fr\/agence\/wp-json\/wp\/v2\/project\/244\/revisions\/1460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cooperative-cvm.fr\/agence\/wp-json\/wp\/v2\/media\/245"}],"wp:attachment":[{"href":"https:\/\/cooperative-cvm.fr\/agence\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"project-category","embeddable":true,"href":"https:\/\/cooperative-cvm.fr\/agence\/wp-json\/wp\/v2\/project-category?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}